7 Internet Marketing Myths – Part 2
Monday, September 27th, 2010Last time, we talked about the first of 7 myths of internet marketing. Today, we will tackle the second myth.
Myth #2: Having a Business Online is FREE
Compared to opening your first book store or gift shop in downtown Boston, an internet business’s start-up cost and maintenance costs are pretty low. But you can do nothing online to make money without at least spending some money.
You need to set up your domain, and then you need to pay for web hosting, an autoresponder, advertising, and ongoing education. Advertising and education can be as cheap or as expensive expensive as you have the money for. There are methods of free advertising that can be very effective.
And as for education, there are two ways to look at things:
- You get what you pay for, or
- The best things in life are free! (Or at least inexpensive.)
There are some very good training programs that are quite expensive, but there are also some excellent training programs that are free or very inexpensive. And you can find programs everywhere in-between. (Sounds like another good blog post for the future!)
Stay tuned for Myth #3 and Myth #4 next time!
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