If you are anything like I was a few months ago, you didn’t even know there was a difference between features and benefits. They may seem like the same thing to you.
Is there really a difference? And if so, what?
The Difference Between Features and Benefits
The difference between features and benefits is this:
- Features are things that the product or service has or does, and
- Benefits are things that the product or service does for you.
Let me illustrate this for you. You want to buy a car. You look at the classified ads in the paper (I know, I’m dating myself, but bear with me here). The classifieds list the bare bones – year, make, model, sedan, a/c, fwd [front wheel drive], pw/l [power windows and locks], mileage [if used], automatic, price, etc. These are the features.
The reason the classified ads put in just the features, and in such abbreviated form, is because one pays by the word for these ads. They want to get you interested in the car because it is the kind of car you want and has the features you are looking for. But that doesn’t make you want to buy the car, it just tells you to go look at it because it has the features you want.
When you see the car and test drive it, what will make you want to buy the car is if it drives nicely and comfortably, is the color you like, doesn’t need any or much work, and is in good condition (looks nice). You will like the way it makes you feel, and you will like the way it makes you look when you drive it (it will impress your friends and family).
So, as you can see, the features tell you what the car has, and the benefits tell you what the car will do for you – comfort, look good, little or no work, etc.
What Does That Mean for My Business?
Now, to put this in perspective for the network marketer, you need to try to sell your prospects on your product or service’s benefits, not its features.
How do you do that? Well, will the product help them to solve a problem they are having with their business? Will it help them get out of their financial difficulties? Will it lessen their pain? Will it help them quit their job? Will it help them pay their mortgage or rent? Will it free up their time to be with their family and/or travel? If you can help them solve their problems, or make them feel better about themselves, that is what you need to sell them on. Not the features.
Benefits speak to the heart and features to the head. So if you can touch their heart, you are more likely to sell them your product or service.
If you would like to receive in your inbox more tips to help you be successful in your network marketing business, then sign up on the right for more free training.
A Fun Fact...
Powered By WPFacts